Infographic: How to harness the power of the hashtag
Hashtags have become a crux of modern life: they’re all over the internet, on TV and print adverts, and it’s not just hipsters you’ll hear using the term in conversation. But for the uninitiated, the humble hashtag can prove quite baffling.
The Huffington Post has teamed up with American Express OPEN to demystify the now iconic symbol through this comprehensive infographic, which aims to inform small businesses and hashtag virgins alike on the ways the hashtag can be used to build business, drive engagement and reach, and push brand recognition in a way that increasingly appeals to the masses. Take a look: