Search:
Newsletter signup:
Engagement

The business of social media marketing, storytelling and gamification

Social Business

Integrating social business thinking and technologies throughout the enterprise.

Social Analytics

The business of social media listening, understanding and reputation

Sustainability

Social media meets social responsibility.

Social Commerce

Where social media relationships translate into transactions

Home » Engagement, industry research, Infographic, Social Media News

Infographic: Social media as the new face of disaster response

Submitted by on September 25, 2013 – 7:42 amOne Comment

For a long time, one of the biggest roles social media played during national emergencies was providing brands and companies with an ill-advised hook to tout their wares. Remember Gap’s insensitive Hurricane Sandy fail? Or this car crash of a Facebook post during the Tasmania wildfires?

But it wasn’t long until the potential of social media as a relief effort was realised. At the beginning of the year researchers found that earthquake casualties were reduced by 14% thanks to warning messages sent via social, and we took an in-depth look at the variety of other ways social media was playing an important – if not life-saving – role in disaster relief. Then just last week, a painstakingly-created infographic emerged detailing the impact social had during the Calgary floods.

Now, new research has come to the fore, this time highlighting the the effect social has had across the biggest disasters of recent times. Looking at the US tornado season, the Japanese tsunami, the Haiti earthquake and Hurricane Sandy, this infographic delivers a wealth of stats and data that confirms social’s vital role in this increasingly turbulent climate; it’s quickly becoming the most efficient outlet for managing disaster response.

One Comment »

  • [...] Infographic: Social media as the new face of disaster response [from Social Media Influence; written by staff] “At the beginning of the year researchers found that earthquake casualties were reduced by 14% thanks to warning messages sent via social, and we took an in-depth look at the variety of other ways social media was playing an important – if not life-saving – role in disaster relief.” [...]

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.