Infographic: Social media as the new face of disaster response
For a long time, one of the biggest roles social media played during national emergencies was providing brands and companies with an ill-advised hook to tout their wares. Remember Gap’s insensitive Hurricane Sandy fail? Or this car crash of a Facebook post during the Tasmania wildfires?
But it wasn’t long until the potential of social media as a relief effort was realised. At the beginning of the year researchers found that earthquake casualties were reduced by 14% thanks to warning messages sent via social, and we took an in-depth look at the variety of other ways social media was playing an important – if not life-saving – role in disaster relief. Then just last week, a painstakingly-created infographic emerged detailing the impact social had during the Calgary floods.
Now, new research has come to the fore, this time highlighting the the effect social has had across the biggest disasters of recent times. Looking at the US tornado season, the Japanese tsunami, the Haiti earthquake and Hurricane Sandy, this infographic delivers a wealth of stats and data that confirms social’s vital role in this increasingly turbulent climate; it’s quickly becoming the most efficient outlet for managing disaster response.