More CEOs turning to Twitter to satiate need for speed
Despite the wealth of research indicating that socially-savvy CEOs benefit their businesses in very tangible, positive ways, CEOs at Fortune 500 companies have been slow to embrace social media overall. However, two networks in particular are gaining traction with the demographic, according to a new study.
According to the 2013 CEO.com Social CEO Report, a study looking at the social habits of business leaders, 5.6% of Fortune 500 CEOs are now on Twitter, compared to just 3.6% last year, and those active on the site has shown a 55.6% increase in participation.
LinkedIn use is also up, with 27.9% of leaders active on the site, compared to 25.9% last year.
However, the report also showed that the number of Fortune 500 CEOs on Facebook was virtually unchanged, with 7.6% using the site in 2012, and just 7% today.
“The rise of Twitter in particular really points to the need for speed among CEOs,” said Josh James, founder of CEO.com and Domo. “Business leaders desire information that is quick, succinct and easily digestible. Twitter more than any other social network delivers on that.”
- 32% of Fortune 500 CEOs have at least one profile on a social network, leaving 68% with no social presence whatsoever.
- Of the 28 CEOs on Twitter, 19 (67.9%) are ‘active’ Twitter users, meaning they have tweeted in the last 100 days (that level of ‘active’ is fairly questionable, then).
- Active Fortune 500 CEOs on Twitter tweet an average of 0.98 times per day.
- Fortune 500 CEOs gain an average of 838 new followers per day (but that’s only 68.8 followers if you exclude Warren Buffett).
- There are 140 Fortune 500 CEOs on LinkedIn, 25 of which have more than 500 connections.
- Unsurprisingly, the most popular CEO on Facebook is Mark Zuckerberg with 16,742,363 followers.