Facebook’s mobile user base jumps 20% heralding hope for a summer advertising boost
The summer months are traditionally the quietest in the advertising sphere. With consumers on holiday and outdoors, there are less opportunities for them to soak up messages through their TVs and computers.
However, Facebook founder Mark Zuckerberg is said to be launching a bid to woo more advertisers to mobiles ads, after the company revealed it had seen a 22% increase in the number of Brits visiting the social network on mobile phones in the last 12 months, and an 18% jump in US users.
The company also said that smartphone users check the Facebook mobile app between 10 and 15 times a day, on average.
Mobile has proven a learning curve for Zuckerberg and the company. After Facebook’s initial public offering in May 2010, the company’s shares slumped due to concerns it wasn’t prepared for the shift in consumer behaviour. However, Zuckerberg moved swiftly to concentrate on mobile services and nearly a third of Facebook’s $1.25bn in ad revenues in the first three months of the year were from mobile. This is likely to be even higher come next week’s second-quarter results report.
According to research firm Enders Analysis, 26m of Facebook’s 33m UK users access the site via mobile.