Wimbledon by the numbers: How tennis caused a surge in social
The social media sphere was on fire last week as the Wimbledon tennis championships reached its historic conclusion. No surprise, since the outcome saw Britain finally end its 77-year drought of male winners.
Here are the key stats:
- Twitter recorded over 6.6m tweets about the tennis during the two-week championships, considerably more than last year’s 2.5m.
- Facebook reported more than 20m posts, comments and likes relating to the competition.
- Mobile network EE said there was a 39% surge in 4G traffic during the men’s final.
- On men’s final day – 7 July – Google recorded more than 2m searches for winner Andy Murray….
- …while 500,000 looked up his girlfriend, Kim Sears.
- But despite Murray’s popularity, over the course of the competition rival Novak Djokovic attracted 3.1m likes, compared to Murray’s 1.3m.
- Finally, Murray’s victorious tweet was retweeted more than 77,000 times in just over an hour.