Social commerce spotlight: Rakuten Taiwan launches reverse visual fashion search platform
Ever been out and about and spotted someone wearing the best blazer or the perfect shoes, but think it’d be too weird to ask a relative stranger where they got them from? Well thanks to a new service you need only snap a covert picture of the item in question (if that’s somehow less weird) to find the same, or similar, garment online.
Rakuten Ichiba Taiwan, the local subsidiary of Japanese e-commerce giant Ratuken, has teamed up with Singaporean search engine ViSenze and Asia-focused fashion network Clozette, to launch a new social e-commerce platform called OSha’re.
Here, fashion fans can upload pictures of outfits or items of clothing, and the platform will produce a tile-style (read: Pinterest-esque) results page with suitable matches. Clicking on a result brings up the option to learn more about the item, plus a price in Taiwan Dollars.
Once the site is fully functional, users will be able to buy products from Ratuken’s online store, plus create lists of clothing and accessories they like, then share and comment on those items.
The platform is currently being tested in Taiwan on a trial-basis, with the likely (but not confirmed) expansion globally in the future.