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Home » News, Social Media News, Social Tools, Technology, Apps, Innovation

Short-lived tweet embedding feature indicates Twitter’s experimental plans for DVR-like service

Submitted by on July 3, 2013 – 8:03 amNo Comment

Twitter has reportedly been tinkering with a new feature that provides users with wider context for individual tweets.

An unexplained ‘Embedded on these websites’ function has appeared for some users, allowing them to click through to websites where the tweet in question has been used. It was initially spotted by security expert Mikko Hypponen on Monday morning, but according to Engadget the feature has since disappeared.

Twitter itself has remained quiet on the whole thing, indicating the company is conducting field tests, likely as part of its mission to conquer the issue of Twitter noise. At the Brookings’ Center for Technology Innovation last week, Twitter CEO Dick Costolo said: “We want to make that experience even better, so sort of curating the moments within the event, the media from it, and making that much easier to navigate.”

Costolo also outlined potential enhancements such as interactive conversation spike graphs and a ‘DVR’ mode that would allow users to ‘replay’ their Twitter stream from any given point, on delay – something particularly aimed at the catch-up TV audience.

“You … start to think about that in the context of planned events like televised events that people might be watching on a delayed basis, and so forth, and being able to sort of follow along with Twitter in a DVR mode would be interesting,” Costolo said. “Those are the kinds of things we’re experimenting with.”

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