Infographic: Which social channel is right for your campaign?
As discussed at this year’s SMI conference, there’s an overwhelming tendency among social media marketers to simply default to Facebook when planning a campaign. After all, it boasts the biggest user base and, thanks to our own free-time pursuits, is pretty intuitive and easy to navigate.
But just because it’s easy doesn’t mean it’s right, and there are a host of other platforms ready and waiting to help you deliver your marketing objectives; in many cases, far more effectively than Facebook could.
The infographic below, by data visualization agency Infographics.sg, sets out the major factors to consider when deciding where to place your content. Key to this, of course, is understanding your market, and then going where your target audience is. For example, Google+ and Reddit are hotbeds for the youth demographic, whereas LinkedIn and Pinterest are springboards for the reaching the 34-44 market.
The infographic also lists best platforms for SEO, brand exposure and traffic goals. Take a look.