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Video Snack: Twitter’s Deb Roy on the second screen experience

Submitted by on June 28, 2013 – 8:52 amNo Comment

The second screen phenomenon continues to pique the interest of social brands and marketers. How can commercial operations capitalize on people simultaneously watching TV and tweeting about it?

In this clip, Twitter’s chief media scientist Deb Roy tells the Guardian about the evolution of television and new media forms, envisages a time when ‘live’ loses its traditional meaning and reveals ways Twitter’s is ready to make the most of the trend.

Click through for video.

 

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