Social commerce spotlight: Chirpify eliminates PayPal in in-stream purchase process
Social commerce payments platform Chirpify has announced that members can now accept domestic and international credit and debit cards directly in-stream with a single comment, in addition to the previous – and only – method of payment via PayPal.
The first time a consumer makes a purchase with Chirpify they’ll be asked to sign up and enter their card or bank routing information. After this, they’ll only have to type the words ‘buy’, ‘donate’ or ‘gimme’ on a Facebook or Instagram post, or reply to a tweet, in order to seal the deal.
“Our brands and members want optionality when it comes to paying and payment acceptance,” said Chirpify CEO Chris Teso. “With direct payment processing we are making the transaction as frictionless as possible for consumers, eliminating the need to connect with another payment platform outside of Chirpify. For brands, the direct payment acceptance lowers fees by eliminating the need for a third party, and enables wider acceptance beyond just PayPal.”