Social on smartphones update: Portable social networking remains consumers’ biggest concern
According to its cross-platform report for June, smartphone users spend 9 hours and 6 minutes per month on social networks, and iPad users spend 3 hours and 41 minutes.
In contrast, video streaming accounted for only 1 hour and 15 minutes of smartphone users’ mobile time. iPad users clocked up a slightly longer 1 hour and 48 minutes, no doubt due to the device’s larger screen.
Mobile apps, however, continue to dominate users’ attention, with 87% of smartphone surfing time spent on apps, and just 13% on the web.
The report also found that peak usage of mobile devices coincides with TV’s prime time – around 9pm – supporting the rising trend for simultaneous TV and social engagement.