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Home » Engagement, industry research, News, Social Media News

Social on smartphones update: Portable social networking remains consumers’ biggest concern

Submitted by on June 10, 2013 – 8:43 amNo Comment

The time spent on social networking via smartphones dwarfs that of streaming videos or accessing news and sports, a new report from Nielsen finds.

According to its cross-platform report for June, smartphone users spend 9 hours and 6 minutes per month on social networks, and iPad users spend 3 hours and 41 minutes.

In contrast, video streaming accounted for only 1 hour and 15 minutes of smartphone users’ mobile time. iPad users clocked up a slightly longer 1 hour and 48 minutes, no doubt due to the device’s larger screen.

Mobile apps, however, continue to dominate users’ attention, with 87% of smartphone surfing time spent on apps, and just 13% on the web.

The report also found that peak usage of mobile devices coincides with TV’s prime time – around 9pm – supporting the rising trend for simultaneous TV and social engagement.



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