Search:
Newsletter signup:
Engagement

The business of social media marketing, storytelling and gamification

Social Business

Integrating social business thinking and technologies throughout the enterprise.

Social Analytics

The business of social media listening, understanding and reputation

Sustainability

Social media meets social responsibility.

Social Commerce

Where social media relationships translate into transactions

Home » News, Social Media News, social media screw-up

Taco Bell gets licked after *that* photo goes viral – but where’s the Facebook fall out?

Submitted by on June 6, 2013 – 8:32 amNo Comment

Taco Bell came under fire this week after a picture posted to its Facebook page showed an employee licking – yes, licking – a stack of taco shells.

It emerged that the shells, and the person involved, were part of a training scheme, and that the product was never made available to the public. Furthermore, there’s speculation that the photo was actually taken as part of an internal contest run by the company – a kind of employee motivation exercise. Nonetheless, in the midst of PR disaster Taco Bell deemed the photo ‘unacceptable’, and the guy in the photo, along with the person taking the photo, has been given the boot.

While the photo (and many copies of it) continue to sit on the brand Facebook page, the big question is, where’s the fallout? There are a handful of comments dotted around the page, but many are quite neutral, or – heaven forefend – well thought-out.

The rest are lost in a sea of declarations of love and copycat attempts at getting branded merch from the company, following this swimmer’s well-publicised success last year.

Could it be that Taco Bell is carefully monitoring the feedback following this PR nightmare, or is it that its food is simply so addictive its fans don’t really care whether it’s been subjected to an unusual cleaning beforehand?

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.