SMI Conference Spotlight – Telling Stories at Scale
The challenge for social media marketing is telling stories at scale. Two areas – big data and content marketing – have been evolving rapidly but are far from mature. In this session Brilliant Noise co-founder Antony Mayfield will demonstrate some of the work his team are doing with Porsche and Nokia to think about how numbers and stories work together what this narrative data mash suggests about the future of marketing.
Antony is one of our longest serving speakers at SMI. In fact he’s taken part in every one of our eight conferences. There’s a reason for that. We like smart people who understand that social is more than just a marketing trick and Antony’s thinking and experience speak volumes.
Join us at SMI13 to hear from Antony and many other social media thinkers.