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Home » industry research, Infographic, Social Analytics, Social Business

Infographic: How other companies manage social media

Submitted by on April 16, 2013 – 9:01 amNo Comment

In a world of contradictory social dos and don’ts, wouldn’t it be good to be a fly on the wall of another company, observing how they look after their social channels and the manpower behind them? 

Now, thanks to a comprehensive survey by PR Daily, you can. Well, sort of, in the form of this insightful infographic, which showcases the results of a survey of more than 2,700 communicators.

Key findings include:

  • 42% of companies have only one person working on their social media
  • 25% of companies enlist the help of interns with social media
  • Only 5% of companies are ‘highly satisfied’ with their social campaigns
  • Almost 90% of companies measure their success in terms of likes and followers
  • The biggest challenges in monitoring social media are lack of time (65%) and lack of manpower (63%).

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