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Home » Engagement, industry research, Infographic, social media advertising, social media marketing, Social Media News

Infographic: The four Cs of social media

Submitted by on March 26, 2013 – 9:43 am5 Comments

Any old-school marketer worth their salt is au fait with the four Ps – product, price, promotion and place – but promoting products and brands on the social media landscape is quite different to the advertising glory days of simply telling consumers ‘buy, buy, buy!’

This smart infographic from UBM Tech’s illustrates a new set of considerations for social media marketers – the four Cs. By giving careful consideration to content, conversations, community and connections, companies can give their campaigns a real boost and – as the name suggests – create their next customer. Pay close attention to the key takeaways, too.


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