New Pinterest design takes users on a voyage of discovery
Despite being widely-touted as a hugely addictive platform, Pinterest has always been plagued by a couple of seemingly needless navigation issues; exploring someone else’s board, for example, or intuitively finding similar content.
But after a three-month test period it seems that the company might have rectified these issues, thanks to a few subtle design changes (more pins in less space, basically) and a host of new discovery features. Users looking at pinned content will now be able to see pins from the same board on the right-hand side, without having to leave the page they’re on to browse around.
There’s now a function to explore pins from the same source (website) and a feature that allows users to see what ‘people who pinned this also pinned’, thereby opening up a whole new world of relevant, targeted content, with basically no effort from Pinterest at all.
The new design roll out to Pinterest’s 48million+ users is already underway, currently only available on desktop (apps to come soon, apparently). Hit the ‘preview our new design’ box in the left-hand corner of the newsfeed to check it out.