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Home » Engagement, News, social media advertising, Social Media News, Social Tools

#Uhoh, hashtags are heading to Facebook

Submitted by on March 19, 2013 – 11:03 amOne Comment

Facebook is no stranger to ‘borrowing’ social features from its rival Twitter; users are able to subscribe to feeds without being friends (like lists without the following), and are able to tag others using the @ function. Now, word on the street is that the social giant will be purloining hashtags, too.

According to a report in the Wall Street Journal, Facebook is working on incorporating hashtags into its service, providing users with a way of following conversations at the click of the mouse.

How will this strategy play out? There’s already a simmering resentment towards hashtag use on Facebook; group ‘Leave Your Hashtag on Twitter’ boasts a not insignificant 10,100 likes. Plus, while hashtags do prove useful in some conversational dynamics on Twitter, there are, by-and-large, favoured by those making metaphysical observations of their own tweets: “Eating a whole box of donuts to myself #DontEvenCare #BikiniBody”, etc. You know the sort.

Of course, it’s likely that Facebook is pursuing this avenue as part of its advertising strategy. Theoretically, brands and advertisers could promote user posts that contain particular hashtags just as there are promoted tweets on Twitter, and as the promote likes of their business pages now.

Still, this all seems to be some time in the making. It’s not clear what the plan is yet, and according to the WSJ report isn’t likely to be introduced imminently, giving hashtag naysayers the chance to get on board with the despised symbol. #Maybe.


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