Social media spotlight: Ketchup is the ‘sauce’ of inspiration for Finnish Facebook campaign
To celebrate the 50th anniversary of international ketchup brand Felix (yes, there are other brands than Heinz and Hunt’s), Helsinki-based creative agency Hansen & Partners have commissioned British pop artist Nathan Wyburn to take up a very saucy challenge for the brand’s new Facebook campaign.
For one week Wyburn will take up residency in a glass pop-up studio in central Helsinki, where he’ll paint portraits of passersby – in Felix ketchup. They’ll then receive a time-lapse video of the artwork being created, and have an image of the finished product posted to their Facebook wall. Fans on Facebook also have the chance to be immortalized in the red stuff, thanks to an app that allows them to upload pictures to be replicated, as well as watch videos and a live stream of the artist at work.
This is the kind of off-the-wall campaign that really captures attention. Why watch an artist work expertly with fine paints when you can watch him slap a load of condiment around instead? Plus, Wyburn brings to the campaign a load of cool points thanks to his growing notoriety around the world. He was already well known for creating portraits of celebrities out of everyday items such as toast and toothpaste, but gained extra prominence last year when he unveiled his portrait of media mogul Rupert Murdoch: crafted from newspaper images of alleged phone hacking victims. Smart.