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Home » Community, industry research, News, Social Media News

A quarter of women lie on Facebook, unsurprising research finds

Submitted by on March 14, 2013 – 10:44 am2 Comments

In news that will surprise exactly no-one, a new survey shows that at least one in four women exaggerate what they’re doing for the benefit of their Facebook friends.

The survey of 2,000 women, conducted by OnePoll, found that women would fib about having wild nights out when they were in fact at home alone, or would embellish the truth about holidays or their job.

Why? Because social media has fostered a paradoxical atmosphere where in an attempt to stay more connected with others people end up feeling more isolated from their peers, subsequently fibbing to compensate for their seemingly ‘boring’ lives and to deal with jealousy arising from other people’s more exciting posts.

According to the poll, almost one in four admitted to lying or exaggerating between one and three times a month, while almost one in 10 said they lied more than once a week. Nearly one in five women lies about their relationship status.

This does have some implications for the brands and companies trying to target a female audience. This tendency towards the odd fib or two might roll over into the things women actively ‘like’ on social media, throwing targeted advertising off. Ditto fibs about relationship statuses: every woman on Facebook is faced with a deluge of engagement ads as soon as they list themselves as in a relationship – a waste of time for advertisers if one in five of these ladies are lying!

 

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