Newsletter signup:

The business of social media marketing, storytelling and gamification

Social Business

Integrating social business thinking and technologies throughout the enterprise.

Social Analytics

The business of social media listening, understanding and reputation


Social media meets social responsibility.

Social Commerce

Where social media relationships translate into transactions

Home » Community, Engagement, industry research, Infographic, social media advertising, social media marketing

Infographic: Women on social media

Submitted by on March 5, 2013 – 10:03 am3 Comments

Women are a key market for advertisers, no doubt about it. They account for 85% of all purchasing decisions and 60% of all personal wealth in the US, so brands want them on side. Alas, an astounding 91% of women say that advertisers don’t understand them. Not a surprise when so many companies insist on ploughing ahead with the ol’ pretty-cupcakes-on-Pinterest tact. 

Women’s relationship with social media is complex, but not beyond the realms of comprehension for marketers. Weber Shandwick has compiled a useful infographic to collate the wealth of data in this area, and to help marketers better understand this potentially lucrative audience. Take a look.


Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.