Search:
Newsletter signup:
Engagement

The business of social media marketing, storytelling and gamification

Social Business

Integrating social business thinking and technologies throughout the enterprise.

Social Analytics

The business of social media listening, understanding and reputation

Sustainability

Social media meets social responsibility.

Social Commerce

Where social media relationships translate into transactions

Home » industry research, Social Commerce, Social Commerce Spotlight, Social Media News

Social commerce spotlight: Britain is fastest growing market for social shopping

Submitted by on March 1, 2013 – 9:32 amOne Comment

The number of Britons sharing products and purchases on their social network has surged by 11% to 36%, making it the second highest growth region in the world, new research says.

But according to the latest Rakuten E-commerce Index, the US remains top dog when it comes to social shopping, with 39% of consumers sharing products with friends on social networks.

Brits are also the biggest online spenders, dropping an average of £1,088 per person every year – much higher than the global average spend of £464. The UK also leads among Western countries in the mobile shopping stakes, with 12% of people regularly using a smartphone or tablet to splash the cash.

However, the biggest global contributor to social shopping is Indonesia, says the research – the country which is flies the highest in the mobile shopping stakes, with 14% of consumers reporting they mostly shop with a smartphone or tablet.

Rakuten’s marketing director Adam Stewart commented that social login (which we’ve discussed at length recently) has played – and will continue to play – an important role in these increasing figures.

“Social is set to become increasingly important, for example Gartner predicted earlier this year that 50% of information on new customers will be based on social network identities, such as ‘login with Facebook’, by the end of 2015, which is up from less than 5% today,” he said.

“As an industry we need to build consumer confidence in social shopping platforms, as well as allowing shoppers to easily share content through these channels.”

 

One Comment »

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.