Newsletter signup:

The business of social media marketing, storytelling and gamification

Social Business

Integrating social business thinking and technologies throughout the enterprise.

Social Analytics

The business of social media listening, understanding and reputation


Social media meets social responsibility.

Social Commerce

Where social media relationships translate into transactions

Home » News, Social Commerce, Social Commerce Spotlight, social media advertising, Social Media News

Social commerce spotlight: Spreeify coerces shoppers into sharing with lucrative giveaways

Submitted by on February 22, 2013 – 9:55 am2 Comments

Los Angeles-based start up has launched a ‘one-of-a-kind’ social shopping site hinging on free giveaways and offers.

Users are invited to sign in and take advantage of a variety of deals on clothing, accessories, home decor and gadgets, earning themselves entries into ‘sprees’ – giveaways – in the process.

But shoppers needn’t part with any physical cash to enter the giveaways; entries can be earned by sharing items from the site on social networks. Pin an item, share an item via email, Facebook or Twitter, or simply follow the brand’s accounts to earn an entry into one of Spreeify’s giveaways, which are said to total $1m currently.

There are decent prizes on offer, too. Think Tag Heuer watches, iPad Minis and Ray-Ban Rare Prints sunglasses, not cheap makeup or tacky clothing.

“Thanks to social media, product giveaway campaigns have become one of the most viral forms of marketing for merchants,” says company CEO, Ruben Dua. “What Spreeify does is put all the greatest giveaways in one place to make a real shopping spree-like experience for our members.”

It would be easy to be cynical about a business model that operates on a kind of consumer blackmail (‘share our stuff and we might reward you’) and indeed it will be interesting to see what kind of take up the company – which was only founded late last year –gets.

However, in the few short months the company has been operating it’s already brought in over 300 partners, including Apple, Amazon, Guess, Puma and Swarovski – not the kind of brands to lend their names to cowboy start ups. So, watch this space.



Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.