Newsletter signup:

The business of social media marketing, storytelling and gamification

Social Business

Integrating social business thinking and technologies throughout the enterprise.

Social Analytics

The business of social media listening, understanding and reputation


Social media meets social responsibility.

Social Commerce

Where social media relationships translate into transactions

Home » Community, Engagement, News, Social Media News, Social Media Spotlight

Social media spotlight: KLM ‘Must See Map’ puts a fresh twist on holiday recommendations

Submitted by on February 18, 2013 – 10:32 amOne Comment

KLM Royal Dutch Airlines has done it again. After it’s hugely successful ‘Meet and Seat’ campaign last year, the airline has launched a smart new drive to keep its socially-connected customers happy, and to demonstrate just how switched on it is as a brand in the social age (unlike these guys, perhaps).

So, you’re off to Barcelona, say. Instead of shouting into the yawning cosmos of the internet for travel tips, or scrolling through endless reviews on travel sites, globetrotters using KLM’s new ‘Must See Map’ can invite their friends to recommend places to go, stay and eat, directly within the map (which is powered by Google, so accuracy is assured). Tips can be left via Facebook, Twitter or email, negating the need to scan multiple networks.

After friends have had their say, the personalized map is neatly compiled into one document and then – the best bit – printed and delivered to the user’s home free of charge. Free! Holiday makers can then amble around their destination with a physical map stocked full of relevant and useful nuggets of information, instead of relying on notes scrawled on bits of paper, or worrying about racking up massive data roaming charges.

Director of digital marketing, Viktor van der Wijk, said: “The KLM Must See Map campaign perfectly fits KLM’s ‘little act of kindness’ social media strategy. Participants get a free personalized city map delivered at home and we receive their e-mail addresses in return. That means there are two winners and that’s what we always strive for.”

Watch KLM’s Must See Map video for more details:

One Comment »

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.