Like some kind of infographic-ception, this week’s infographic spot looks at the importance of, yep, infographics.

‘Informational graphics’ have really gained traction over the last few years, making it easy to share large amounts of data in a fun and accessible way, and negating the business of all that once-necessary tedious reading. Some are better than others, of course – there’s more to creating an infographic than slapping a load of clip art together – but ones done well yield tremendous marketing power.

According to the topmarketingschools.net‘s infographic below, a relevant, timely and well-executed infographic has the potential to reach up to 15 million people. Compare that to a traditional Twitter status, which will typically reach less than 100 times the amount of people, and it’s easy to see why brands and companies should consider leveraging the power of the infographic for their benefit.

And yes, some industries lend themselves to such a medium better than others, but as the graphic demonstrates, areas such as gaming, human rights and ‘how to’ account for only a tiny amount of infographics doing the rounds, when they’re arguably most fit for the purpose.