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Home » Community, industry research, News, Social Business, Social Media News

Kickstarter crowdfunds its way to $319.7 million in pledges

Submitted by on February 14, 2013 – 9:43 amNo Comment

2012 was a big year for crowdfunding. The Kickstarter name became fully integrated in social media lexicon, and much pop culture phenomena could attribute its success to the financial backing of thousands of confident strangers across the globe (10% of the films at Sundance were Kickstarter-funded, with four winning top prizes at the festival).

To illustrate its tremendous triumph, Kickstarter has published a mini-site chock full of stats that’ll have even the most fervent crowdfunding naysayer sitting up and paying attention. For example:

  • In 2012 more than 2.2 million people pledged more than $319.7 to successfully fund 18,109 projects.
  • This worked out at $606.76 per minute.
  • A lot of people proved themselves to be generous souls: nearly 571,000 backed two or more projects, 50,000 backed ten or more, and 452 backed 100 or more projects.
  • Pledges came from 177 countries – 90% of countries in the world.

These impressive figures all mark significant growth, too. The total pledged is up 221% from 2011 (with the total collected, $274.3 million, up 238%). The number of backers increased 134%, as did pageviews (up 279%) and unique visitors (up 252%).

The mini-site also includes a ton of info on the most-backed sectors (tech, music and games, unsurprisingly), plus a good look at where the money’s been best-spent.

With such strong growth, Kickstarter is fortifying its position as a social media mainstay, and no doubt increased platform integration with other major networks is on the horizon.

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