Drama? Malaise? No, the real reason users leave Facebook is because life simply gets in the way
“I’m quitting Facebook!” We’ve all heard that at some point, perhaps even been guilty of it ourselves. In this day and age, dramatically announcing you’re planning on leaving Facebook is like threatening to run away – a bit attention seeking and possibly a cry for help.
Nonetheless, our use of the site is fluid, says a new report from the Pew Research Center. We’re not chained to it 24/7 as some analysts might believe, and instead take frequent ‘Facebook holidays’, often without even intending to.
According to the Center’s Internet and American Life Project:
- 61% of Facebook users say they have voluntarily taken a break from the site for a period of several weeks or more.
- 21% say this was the result of being too busy with other demands.
- 10% pointed towards a general lack of interest in the site.
- 10% claimed an ‘absence of compelling content’ was to blame.
- Only 9% blamed excessive gossip and drama.
- 8% felt they were spending too much time on the site.
However, there is evidence that Facebook’s demographic is simply shifting as its audience matures.
- 20% of online adults who don’t use Facebook say they used to, but no longer.
- 28% of users say Facebook is less important to them than it was a year ago.
- 34% say they spend less time on Facebook than they did a year ago.
Could it be that the generation that embraced Facebook in its newness and novelty is simply outgrowing the site?