India is the top source of spam worldwide according to Cisco’s Annual Security Report, but it’s also the country most likely to boost your brand engagement figures, another study says.

Research by Ipsos OTX and Ipsos Global, covering 12,000 respondents from 24 countries, found that nearly 81% of social media users in India regularly and actively check brand pages for offers, discounts and content – far higher than the global figure of 45%.

According to the report, social media users under 35 are the most active, with 85% claiming to regularly check brand pages. Female Facebookers use brand pages slightly more than male (82% to 79%) and 83% of those in low-income brackets claim to check brand pages frequently. Surprisingly, the survey’s low-education group demonstrated the most activity, with 100% of respondents claiming to visit brand pages repeatedly.

This is a lucrative market for engagement, then, and brands must ensure their strategies are not always restricted by geography, in order to tap into an eager demographic.