Facebook cuts down Vine at its weakest point
Last week Twitter launched new video-snippets service Vine, allowing users to upload six-second looping video clips.
It didn’t take long for clips of kittens and kids to pour into the Twittersphere, as well as a few clever ‘how-tos’, suggesting the tool could be very helpful for brands and advertisers, if they use it in the right way.
But it was inevitable that the service would be hijacked by more shady characters, and it wasn’t long before an account had not only uploaded a clip of hardcore pornography, but said clip somehow made it on to the editor’s picks. Big oops, there.
Vine blamed ‘human error’ and said it is working on procedures to stop the same thing happening again.
Facebook, meanwhile, capitalized on this moment of weakness by launching its own updated video service. The update, to version 5.4, allows users to record and post videos from inside its iPhone app. There’s no editing function, and certainly no filters, but users can roll their cameras freely as there appears to be no limit on video length – making Vine’s six-second offering seem rather measly in comparison.
The two are not meant to compete directly with one another, of course. Vine has a certain novelty about it that more artsy types will love, but Facebook’s impeccable launch timing simply reasserts its dominance on the social multimedia field.