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Home » Community, Engagement, Infographic, Social Media News

Infographic: Ten social sites that have failed and why

Submitted by on January 29, 2013 – 8:59 amNo Comment

There’s no such thing as a guaranteed cash cow in the social media world; an idea is only as good as its uptake by the online community, much of which flits happily from one new thing to another.

This infographic from Asian web news site e27 runs down the top 10 ‘could’ve beens’ and explores their shortcomings. It’s rather controversial, though, naming Google+ as the second biggest failure on the list – this doesn’t marry with recent research that says the site is now the second biggest social channel after Facebook.

Also of interest is MySpace, edging in on fringes of the chart. Admittedly it’s currently in a state of crash and burn, but with an entirely revamped site on the horizon it may yet make a glorious comeback.

It’s worth bearing in mind this infographic was compiled from an Asian perspective, and therefore not necessarily indicative of the picture overall. It nonetheless provides interesting insight.


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