Social commerce spotlight: Scrapehere takes the pre-purchase search stress out of online shopping
You’re online, and you plan on making a purchase. Say, a new camera. You’ve whittled it down to three or four models, but you’re not sure which is for you, so you take to a reviews site to see what the internet hivemind has to say. This is helpful, but you don’t know these people, their needs are different to yours and the fact that many of them can’t spell means you’re not sure how well you can trust their input.
So, it’s off to the social channels for the opinion of your friends. Problem is, you’ve got several models in mind, and littering news feeds with assortments of links and lengthy descriptions of makes and serial numbers isn’t conducive to helpful feedback. Wouldn’t it be easier if you could just say ‘Hey guys, can you help me choose?’ and then point them to a neatly arranged summary of your considerations?
Of course it would, and yes you can. Scrapehere helps to eliminate the pre-purchase scurrying back and forth by allowing the user to make ‘collections’ via a button on their bookmarks bar. Simply drag and drop (or scrape) any product onto the bookmark bar icon and the product is saved in Scrapehere’s ‘Your Collection’ basket, alongside space to add your own info (notes on price, or useful comments from a pal, for example).
The Collection is shareable with friends across all the social channels, so asking for their opinion is as simple as pointing them to the right page. If you’re really stumped, you can check out other users’ Collections for inspiration.
“Comparing products from different sites can be tiresome at times. It’s even more painful if you want your friends’ opinions on all those items. Scrapehere allows you to create, share and get feedback on collections, which in turn helps you make pretty informed decisions,” said Khaleel Pasha, founder of Scrapehere.com.
An added bonus of the tool is its price-watch facility. So, select a bunch of items you want, set your budget and once sales or discounts have kicked in and put the cost within your remit, Scrapehere will notify you automatically.
Launched in December, the four-strong team at Scrapehere wants to double its user-base this month (10,000 visitors at the end of 2012) and is looking to join an accelerator before raising an angel round of funding. Add an ‘in-buying’ function to the tool and this could certainly prove a start-up to watch.