Search:
Newsletter signup:
Engagement

The business of social media marketing, storytelling and gamification

Social Business

Integrating social business thinking and technologies throughout the enterprise.

Social Analytics

The business of social media listening, understanding and reputation

Sustainability

Social media meets social responsibility.

Social Commerce

Where social media relationships translate into transactions

Home » Engagement, industry research, Infographic, Social Media News

Infographic: How better social service will boost brands’ bottom lines

Submitted by on January 22, 2013 – 8:53 amNo Comment

We’ve seen a lot of research detailing user expectation when it comes to social customer service, and similarly, a lot of research indicating which brands are meeting these expectations, and which are letting the side down.

But exactly how social service affects a customer’s buying potential has been widely speculated. Sure, bad service isn’t going to do your brand any favours, but to what extent?

This new infographic from CrowdSourcing.org goes some way in addressing the question. Beneath the usual stats concerning minutes spent online and tweets per day, there are some pertinent facts about the importance of providing good social service.

For example, 83% of people using social media will blame an abandoned purchase on poor customer service, compared to 49% that don’t. And when it comes to experience sharing, those that use social media will tell 42 others about a positive experience and 53 about a negative one, compared to nine and 17 (respectively) for people not using social. And we’ve seen consistently that peer recommendation is strong currency indeed.

Take a look:

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.