Social media spotlight: Esurance Facebook campaign offers SXSW prize of a lifetime
Online insurance company Esurance has launched a one-of-a-kind Facebook campaign to find a lucky winner for its SXSW Dream Gig competition.
The company is inviting anyone inspired by technology, tapped into music or moved by film to demonstrate their social skills in the hopes of winning a 10-day platinum pass to Austin’s acclaimed South by Southwest conference in Austin, Texas.
Here, the winner will be granted unrestricted access to the conference’s film, music and tech happenings, in exchange for providing a series of daily videos that capture the excitement and buzz of the event. A brand new iPad, 10-day hotel stay and $2,000 spending money will certainly help them on their way.
To promote the competition, Esurance has created a slick video ad and Facebook mini-site , which users must like in order to enter. After entrants have completed the application, the company will pick three finalists who will create videos explaining why they’re the perfect SXSW Esurance correspondent. Esurance fans will then vote on a winner (and to soften the blow for those not shortlisted, anyone voting for a finalist is automatically entered in a sweepstakes to win $500).
Given SXSW’s interactive and technology bent, it makes sense to recruit a social-savvy correspondent in this manner, and yet the application process (initially filling in essay questions) seems rather stale compared to other social competitions (such as Audi’s Tweet Race or Samsung’s David Bailey contest, for example). It also seems like a lot of work for the judges to have to sift through that much written content. But with a prize this grand of offer, it’s understandable they’ll want it to go to the right person.