Hundreds of Australians have lost their homes in wildfires that broke out in Tasmania last week. Thankfully, no deaths have been reported but many communities remain cut off, and families are struggling to figure out where to go from here.

Luckily for them, sellitonline.com.au was quick to come to the rescue with the below post, which of course was not lucky at all. Instead it’s been branded as manipulative and inconsiderate by fans of the page, as well as thousands of web users around the world – naturally the screen grab has gone viral.

Interestingly, a short conversation has subsequently appeared on the page where one user – a mysterious CJ Webby – has gone to great lengths to ensure the company is forgiven, claiming that it deserves “understanding and appreciation” and that after donating one generator, have in fact “come through” for the disaster-struck region. What do you think?