Until now, the geographic location of your competitor’s fan base was a secret guarded only by the admin of their page. Unless you were inclined to sift through hundreds, if not thousands – or millions! – of individual ‘likers’, there was really no way to tell where they were coming from. But not anymore, thanks to Socialbakers.

The analytics provider is the first to launch a feature allowing marketers to benchmark their brand under the new Facebook ranking system. New Local Page Ranks break down the total number of fans by country and is accessible by everyone.

Socialbakers CEO Jan Rezab outlines the clear benefit of the new tool: “Brands that previously found themselves top of the rankings in terms of fan numbers, have dropped significantly. However the benefits of this tool are clear. Marketers can better target their social media campaigns to make them more relevant to the markets in which they sell their products or services.”