Social media analytics software provider Crimson Hexagon has integrated Klout influence scores into its ForSight platform, allowing its customers to make better, more-informed decisions about key individuals in the social sphere.

“Integrating Klout with our social media analytics platform gives customers across a variety of industry segments, including media and entertainment, global consumer brands and digital marketing agencies, a well-established method for influencer scoring and the ability to better understand the impact of marketing and business programmes with key online influencers. Customers can then make meaningful decisions based on that data,” said Crimson Hexagon President, Curt Bloom.

The component is available as standard to all Crimson Hexagon customers.

The increasing value of Klout has been well-documented this year, with stories of its important role played across all facets of life, both in front of, and behind, the computer screen. Crimson Hexagon aren’t the first to integrate the technology into their operations though – over the summer Genesys incorporated Klout into its Social Engagement Solutions, prompting Forbes to consider the wider implications of consumer worth being judged on a magic number.

Is it fair that those with higher Klout scores get better, faster customer service? Of course it isn’t, but it makes social sense: a Twitter user with a large number of followers stands to do more damage to a brand than an infrequently tweeting social lurker. Similarly, what value can you put on a popular Tweeter singing the praises of a brand to their thousands of followers?

It’s not fair, but it is smart, and Klout score integration is likely to become an increasingly standard feature in analytics software as marketers look for new ways to engage the right crowd.