Last week we looked at the social media efforts of small businesses, contextualised in a snappy infographic by Vertical Response. Now the team has given non-profits the same treatment in a similar graphic, depicting the time, effort and financial investments worthy causes make in social media.

Encouragingly, 61% of non-profits are spending more time on social media than they were a year ago, perhaps now waking up to the potential of social channels in spreading their important messages.

Non-profits are more likely to use social media than small businesses (96% compared to 90%), and they’re more active; 76% post several times a week, compared to 66% of small businesses.

Unsurprisingly, fewer non-profits than small businesses spend $26 or more per month on social media, but there’s not a huge difference: 37% compared to 57.5%. This indicates that non-profits are pushing the possibilities of social networks as effectively as their means will allow – no mean feat given budget constraints and the fact that they also cite spending a substantial amount of time on responding to queries among their social remits.

Non-profits show it’s possible to do more with less – small businesses take heed!