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Home » industry research, News, Social Analytics, Social Media News

Meeker’s bumper crop of web stats show there’s still plenty of room for development

Submitted by on December 5, 2012 – 11:31 amOne Comment

Queen of internet data Mary Meeker has published her latest bumper stock of stats on the state of the web, adding to the wealth of info she delivered back in May.

The ‘2012 Internet Trends Year-End Update’, initially presented to students at Stanford University, provides a hugely comprehensive look at the digital sphere, covering a wide breadth of sectors.

Standing out is the increasing shift to mobile tech: since the end of 2010 combined shipments of tablets and smartphones have far surpassed the number of PCs shipped – a trend that’s set to continue. (Although it’s interesting to note that, globally, the number of people using standard cell phones still swamps the number of smartphone owners, by five to one).

Desktop internet traffic is decreasing, and in May mobile traffic overtook desktop traffic in India for the first time. “Other countries to follow”, the slides note. Accordingly, mobile apps and advertising is on the up, with revenue from each growing steadily, reaching a combined total of $19 billion by the end of 2012 (compared to just $0.7 billion just four years ago in 2008).

‘Re-imagination’ is a key theme of the presentation, with slides demonstrating the tremendous strides technology has take in almost every single area of life, from recruitment and personal finance to product design and education – right down to niche items like door locks and thermostats.

However, Meeker refers to the re-imagination of data as “still the Wild-West”, indicating that the landscape is set to shift dramatically in the coming years: “If Facebook can create a ‘front-end’ to massive amounts of largely new and personal ‘big data’ in spite of huge initial resistance to ‘sharing’, think what can come to pass with ‘front-ends’ and connections to most types of data over the next ten years,” she says.

Meeker also points to internet ‘white spaces’ yet to be re-imagined, namely:

  • Ears owing to better devices
  • The time people spend in cars (52 minutes a day in America, on average) remaining a largely untapped market
  • Better devices and interfaces for the 3+ hours per day spent in front of the TV
  • Credit card use
  • Reducing student loans
  • Healthcare plans

The slide show is bookended with a look at the state of the US economy, marking an interesting juxtaposition to the previous slides indicating the time, money and interest invested in the pursuit of technological advancement. Will Meeker’s 2013 update highlight a more positive link between the two?


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