Newsletter signup:

The business of social media marketing, storytelling and gamification

Social Business

Integrating social business thinking and technologies throughout the enterprise.

Social Analytics

The business of social media listening, understanding and reputation


Social media meets social responsibility.

Social Commerce

Where social media relationships translate into transactions

Home » industry research, Infographic, News, Social Business, Social Media News

Infographic: How much are small businesses spending on social?

Submitted by on December 4, 2012 – 8:28 amNo Comment

As the year hurtles to a close, many businesses are taking a moment to reassess their social successes – and failures – throughout 2012, and it’s time well spent. This year has seen huge amounts of activity on the social playing field, and with constantly changing rules there will be no chance to rest on laurels in 2013, especially for small businesses.

Email marketing dashboard Vertical Response has contextualised the efforts of small businesses in its new infographic (below), which demonstrates the increasing attention social channels are being given by SMEs. Over 65% of small businesses are spending more time on social than last year, and businesses are putting more money into social budgets, too.

It all looks generally positive, then. However, some small businesses appear to be unhappy with the amount of man hours involved in maintaining a social presence, highlighting an issue this sector must seek to address in 2013.



Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.