Newsletter signup:

The business of social media marketing, storytelling and gamification

Social Business

Integrating social business thinking and technologies throughout the enterprise.

Social Analytics

The business of social media listening, understanding and reputation


Social media meets social responsibility.

Social Commerce

Where social media relationships translate into transactions

Home » industry research, Infographic, News, Social Media News

Is social media making us more tolerant?

Submitted by on October 23, 2012 – 8:54 amNo Comment

As the maelstrom of trolling stories and subsequent legal actions gathers pace, you’d be forgiven for scoffing at this article’s headline. After all, we’ve just seen another Twitter user face the heavy hand of the law for airing their (admittedly despicable) opinions online, and the dialogue surrounding the event certainly paints a picture of a society where tolerance is less than central.

However, outside of the Western World new research suggests that social media is in fact playing a very important role in promoting acceptance among humankind. The latest series of the Arab Social Media report, released by the Dubai School of Government, demonstrates that the use of social media sites such as Twitter and Facebook has actually made internet users “more open and tolerant of other people’s points of view”.

The report covered eight Arab countries – Bahrain, Saudi Arabia, Egypt, Jordan, Lebanon, Oman, Kuwait and the UAE – many of which have experienced tremendous political and social turmoil, particularly during recent times. That social media is playing a beneficial role in smoothing controversy in these places, then, is no mean feat.

The infographic, below, depicts the positive effects social media is having within each country.

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.