Facebook accessed more by mobile web than iOS and Android apps combined
People are spending more time on their smartphones than ever before, that much we know. However, it seems that the supposed convenience of apps for sites such as Facebook may actually prove irrelevant in the grand scheme of things.
In an interview with The Today Show’s Matt Lauer (airing on October 4), Mark Zuckerberg revealed some interesting insights into Facebook’s mobile platform. For the social network, mobile web is the action is, with more users accessing the site by a mobile web browser than by iOS and Android apps combined.
Zuckerberg’s full quote:
“iPhone is a great platform. There are more people who use Facebook on Android — because Android is just — more people use it, at this point. And the thing that I think a lot of people don’t think about is that there are actually more people in the world using Facebook on mobile Web, right, so not using the apps on iOS or Android, but actually just going to a browser on a phone. There are more people doing that than the iPhone and all of Android phones combined, right? So it’s actually a pretty diverse ecosystem.”
Both Android and iOS Facebook apps have been lambasted for poor functionality, clunkiness and slow speeds, but it’s not clear if this is the reason Facebook is pulling in so many users from mobile web. August’s big Facebook for iOS update helped to rectify some of the issues, and Android’s app has enjoyed a few tweaks here and there, but perhaps it’s too little too late for disgruntled Facebook users, who have turned to mobile web instead.