Social media spotlight: Dassault Systèmes asks fans to change the world
Collaboration and vision: two potentially world-changing traits best surmised with the words ‘If we…’. It’s no coincidence, then, that 3D design software leader Dassault Systèmes has adopted the phrase for its new campaign, which aims to capture the way 3D experiences enable innovators to work together to navigate pioneering future possibilities.
“If we could get a fresh supply of water here, this would be the perfect location for the new town,” says one such pioneer in the group’s televised advert. “If we harness the power of the ocean current we could reduce fuel consumption,” says another. These are not modest visions, but their inherent ambition is potentially life-changing, and Dassault Systèmes wants to make clear the important role it plays in facilitating them.
With worldwide TV commercials, print ads and well-targeted digital marketing, the company is keen to encourage everyone to consider their own IF WE visions. Over on its Facebook page, the IF WE challenge asks Dassault Systèmes’ 50,000+ fans to share their own dreams for the chance to win prizes up to $15,000 to bring their ideas to life.
Similarly, Twitter sees the company pushing the #IFWE hashtag and stimulating dialogue within the proverbial 140 characters. (A shame, then, that the hashtag has been hijacked by pockets of angsty teens keen to declare their dubious relationship values to the world).
Nonetheless, it’s a well-rounded campaign covering all the bases. The only issue is that some people may be confused as to what Dassault Systèmes actually does. Of course, the company’s Facebook fans, Twitter followers and LinkedIn contacts will be up to speed, but for Average Joes the company’s core purpose – 3D Design Software – may be lost among the aspirational yet abstract ‘If we’ talk.
Bernard Charlès, President and CEO, sums it up nicely: “I am convinced that within this century, people will invent and innovate more than ever before. We must provide businesses and people with holistic 3D experiences to imagine sustainable innovations capable of harmonizing products, nature and life.”
Of course, Average Joes are not the company’s target demographic, but if they could more concisely articulate the above message to the masses then Dassault Systèmes could more easily become a globally-recognised household name and one step closer to facilitating these brilliant visions for the future.