Newsletter signup:

The business of social media marketing, storytelling and gamification

Social Business

Integrating social business thinking and technologies throughout the enterprise.

Social Analytics

The business of social media listening, understanding and reputation


Social media meets social responsibility.

Social Commerce

Where social media relationships translate into transactions

Home » Industry Case Studies & Presentations, SMI12, Social Business, Social Media Influence Conference

#SMI12 presentation: The aim of social business = engagement at scale

Submitted by on June 28, 2012 – 5:47 am2 Comments

And last but far from least, we have our final #SMI12 presentation to share with you. It is Headshift founder Lee Bryant’s fascinating keynote presentation on how the companies of tomorrow are deploying social tools within their operations to encourage collaboration, spark new ideas and improve productivity. You’ll want to download this one.

There are plenty of big take-away points in this one, namely that companies need to truly be “social on the inside” in order to capitalize on social engagement. Bryant takes us through a few steps on how this is done and how companies can measure the success (or stumbles) of their efforts.


Reminder: if you want to see the #SMI12 videos of Bryant’s presentation, plus all the panels and keynotes, click here.


Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.