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Home » industry research

Latest Twitter usage statistics: a mixed bag of growth

Submitted by on June 7, 2012 – 8:28 am2 Comments

The latest Twitter usage statistics to come out of the United States, still the largest market, show signs of healthy usage and slowing growth. Twitter usage – what Pew Internet and American Life Project calls “adoption” – remains fairly steady year-on-year, further evidence that Twitter probably won’t be the mass market phenomenon that Facebook has been. We’d imagine advertisers and investment bankers aren’t too pleased with the assessment.Here are the big take-away points from the latest Pew findings:

  • 15% of online adults use Twitter as of February, 2012; and 8% do so on a typical day.
  • Overall Twitter adoption remains steady at 15% of online adults; in May 2011, it was 13% of online adults.
  • thanks to smartphones, the proportion of online adults who use Twitter on a typical day has doubled in the past year, and has quadrupled since late 2010.

And from a related Twitter study:

  • 95% of Twitter users own a mobile phone (we’d love to meet the 5% active on Twitter but who do not own a mobile)… and half of these users access the service on their handheld device.
  • A demographic breakdown: African Americans and Latinos continue to have high rates of adoption of the service. 25% of online African Americans use Twitter at least occasionally, with 11% doing so on a typical day.
  • Age breakdown: Twitter use by internet users ages 25-34 has doubled since late 2010 (from 9% to 19%) and usage by those ages 35-44 has also grown significantly (from 8% to 14%)
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