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Home » Industry Case Studies & Presentations, industry research

Which social tools are preferred by business: Survey

Submitted by on May 9, 2012 – 7:24 am2 Comments

There have been a number of studies that look at the social smarts of today’s most tech-savvy companies. For example, last month we took a look at the phenomenon of the great stall happening on the corporate side with blogging and the subsequent surge in Tweeting. This is only one side of the story, of course. A far more telling picture is to look at uptake of social tools. And we have that for you here.

The data comes from an annual McKinsey study which it published in November in the McKinsey Quarterly. They have pulled one of the more compelling pieces of data (a breakdown of social tools preferred by organizations) from that study and re-issued it this week. We missed it the first time ’round, but wanted to highlight it here today since they’ve been so kind as to alert us to it again.

Here it is in chart form:

There’s little surprise that social networks is the Number 1 tool, with 50% of respondents saying they currently use this “social tool” in the workplace. It’s 10% year-on-year growth rate is hardly a surprise either. But what is interesting to us is the growth in video-sharing. Its usage has grown by 5% within organizations in the past year and is gaining on – gulp – blogging as the second most favored social tool in use. What is most surprising is that less than one-quarter of respondents are micro-blogging. This too is going up, however. We’ll be interested to see what changes are in place for 2012 with the explosion in video upon us.


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