Wanted: a social media community manager for Goldman Sachs. Muppets need not apply
This could be the toughest job yet in social media: running Goldman Sachs’ largely neglected social media communities. That’s right, the world’s most reviled investment bank – a.k.a. “the great vampire squid wrapped around the face of humanity” – is looking to hire a social media community manager. Interested?
The salary and benefits, no doubt, are top-notch. And it’s not as if you’d have to set up from scratch the bank’s social presence. Though, as the New York Times‘ Dealbook blog points out, they appear to have a Twitter channel that has never been used and a Facebook fan page that’s long been overrun by haters.Worse still, as we noted in the middle of the “Why I left Goldman Sachs” PR nightmare, the bank has been savaged by still active anti-Goldman groups on Facebook over the years.
So, the ideal candidate had better have thick skin, and the tactfulness of an expert hostage negotiator. I assume that’s what it means when it writes in the qualifications section: “Ability to work well under pressure.”
What else is Goldman looking for a social media manager? The job description it’s posted on its recruitment page sounds straightforward enough:
Goldman Sachs Group, Inc. is looking for a Community Manager/Social Media Strategist to serve as the administrator for Goldman Sachs social media communities. In addition to the management of these communities, this person would play a strategic role as initial point of contact for our relationships with representatives of the various social platforms. The Community Manager/ Social Media Strategist will be responsible for ensuring active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations and participating in those conversations to build brand visibility and thought leadership. The goal is to establish a positive online presence for Goldman Sachs as well as to integrate our messaging into the online community in a compelling and valuable way for participants. In this role, the Community Manager/ Social Media Strategist will be part of our Brand Management Group.
Note to Goldman: find the Twitter password and at least post this job offer on your Twitter page to begin to claw back some respectability here and get the new hire on the right footing from Day 1.
We’ll be eager to see the first Tweet.