Social commerce spotlight: Facebook Offers bears fruit for UK grocer Hello Fresh
Hello Fresh delivers exact quantities of specific ingredients direct to customers’ doors, so they can create great-tasting meals themselves, in the comfort of their own homes. Kicking off their Facebook Offers journey was a £20-off deal – pretty generous considering that represents about 50 percent off most of Hello Fresh’s packages.
As the page’s Facebook stats show, word of the offer clearly spread as ‘Likes’ jumped considerably following the offer’s launch on April 23rd (the offer itself has been shared by 42 people – just under ten percent of the market that claimed the deal).
At the time of writing, Hello Fresh’s offer has been claimed by 481 people, representing a 22 percent uptake among the brands total fans. That’s around £10,000 for Hello Fresh, even taking into account the £20 off. Not bad considering the offer has been live for just three days.
Pit Karbe, Managing Director of Hello Fresh, said: “As a young, growing business, offers provides us with a great, cost-effective way to reach new customers interested in our service – leveraging a potential customers’ social network has been much more effective than other mass-distribution models.”
Indeed, Hello Fresh’s Facebook page is covered in praise for the deal, and brand overall, marking a positive start for Facebook Offers. Will other businesses see similar success?
Editor’s Note: Join us on June 12 at Social Media Influence 2012 for an in-depth discussion into the future of social commerce. We’ll be joined by an impressive lineup of speakers who have made a highly successful transition to social retail.