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Home » Engagement, Industry Case Studies & Presentations, Infographic, Social Commerce, social media marketing

Facebook Timeline turning browsers into buyers: Infographic

Submitted by on April 27, 2012 – 6:19 am2 Comments

The visually rich Facebook Timeline has only been around a few months, but it’s already picking up big converts from social-savvy brands who want to invest in deeper engagement. A new infographic from Israel’s Storeya also shows it’s delivering promising ROI for retailers too.

A few weeks ago, we reported on an interesting study that showed marketers were seeing soaring engagement – as high as 176% since the start of the year – thanks to the new pic-friendly Facebook Timeline.

According to Storya, a specialist in F-commerce solutions, now points out that its retail partners are scoring an average conversion rate of 20% and an ROI of 400% on their Facebook sponsored ad campaigns. It attributes the boost to an image-rich display, enhanced direct messaging with fans and pin-friendly story posting. Here’s what they have to say in more detail:

Facebook Timeline helps them to further increase those numbers by providing them with the following features:
•  Increased width of 810px (instead of 520px).
•  Bigger thumbnail with room for an emphasized call-to-action
•  Direct messaging with the clients
•  A large cover image
•  Pinned posts on the top part of the timeline that can be used to announce the store and its promotions.
•  Want & Own buttons displayed on the users’ timeline action spot – above any other activity – creates the perfect wishlist.
•  Sponsored stories increasing the exposure of the Want & Own actions to more users

Here’s the infographic they produced to explain this in more detail:

Editor’s Note: Join us on June 12 at Social Media Influence 2012 for an in-depth discussion into the future of social commerce. We’ll be joined by an impressive lineup of speakers who have made a highly successful transition to social retail.

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2 Comments »

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