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The International Olympic Committee has launched a new social media hub that aggregates social media conversations by and about the athletes taking part in this summers London Games.

To illustrate the effect social media is likely to play in global interaction with the games, the IOC also produced this infographic.

And, if you want to get first hand insight about London 2012′s social media strategy, Alex Balfour, head of new media at London 2012 will be a keynote speaker at this years Social Media Influence conference on June 12.