Move over daily deals. LivingSocial launches ‘weekend deal’ with Boots
The future of daily deals, those ubiquitous email offers for spa treatments, DJ classes and half-off designer sunglasses, is a bit in doubt these days as consumer complaints mount. But one of the praction’s pioneers, LivingSocial, believes strongly they are here to stay, and has even expanded the idea to introduce the concept of the weekend-long deal with high street giant Boots.
Here’s how it works: Starting today, LivingSocial users can log in to the daily deals platform to purchase 1,000 points, worth £10, to spend on products in-store at Boots, for the equivalent of a fiver. In other words, if you spend £5 on Boots points using LivingSocial’s daily deals platform you’ll get an extra £5 worth of points for free.
Peter Briffett, Managing Director for LivingSocial UK and Ireland, notes this is the second time the daily deals specialist has partnered with Boots in the past six months, an important vote of confidence for the daily deals concept. “We are thrilled to be working with Boots once again. At LivingSocial we aim to surprise and delight our members through working with quality partners and Boots is one of those instantly recognisable, iconic brands,” he says.
But there is a catch: the deal runs through Sunday, April 22, or while stocks last.
Editor’s Note: Peter Briffett will be joining us on June 12 at Social Media Influence 2012 to discuss the future of social commerce. You can also ask him his thoughts on what’s in store for daily deals.