Beyond “like” and “follow us.” The next stage in social commerce: INFOGRAPHIC
Last week we reported on new data showing consumers are increasingly demanding that websites allow them to use their Facebook/Twitter/Google+ social login details and how it is likely to be a major impact in influencing social transactions going forward. Here’s more evidence that handing that the social log-in could very well translate to increased sales, or, at least fewer “shopping cart disruptions.”
The data and accompanying infographic comes courtesy of Monetate, a tech firm that helps site operators and brands utilize social for sales transactions. Monetate claims to have facilitated 9.5 billion “personalized website experiences,” which is another way of saying its technology has enabled people to check in, like and share their surfing stream with others in their network. We mention the 9.5 billion because it shows Monetate has quite a bit of data to work from when it came up with this infographic about the importance of social log-ins for social commerce.
As Monetate reminds: “social commerce is much more than a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest. Consider social login and social sharing to increase conversion, engagement and other metrics.”
Editor’s Note: Come here some of the top thinkers and practitioners in the area of social commerce speak about what’s driving sales for their firms and what new innovations will drive the market tomorrow at Social Media Influence 2012 in June.